What is Provalytics’ measurement approach?

Provalytics uses a modern, privacy-first evolution of Marketing Mix Modeling (MMM), enhanced to deliver granular insights similar to Multi-Touch Attribution (MTA).


Traditional MMM provides high-level insights but lacks detail. MTA provides detail but relies on incomplete, cookie-based tracking. Provalytics bridges this gap.


It measures:

  • Incremental impact of marketing (what truly drives results)
  • Cross-channel interactions and dependencies
  • Delayed and carryover effects over time
  • Performance at the campaign, tactic, and creative level

This allows organizations to understand not just which channels work—but which specific executions within those channels are driving outcomes.


All of this is done without cookies or user-level tracking, making it future-proof in a privacy-first environment.

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