Conversion / KPI Data

Provalytics provides measurement for both online and offline conversions / KPIs.

Each conversion is provided to Provalytics via secure data transfer in a separate CSV file.

👉 Download an example conversion data file here


The file requirements are as follows:

  1. Multiple Conversions: Each conversion must have it's own file. If you're measuring 3 different conversion events, three separate files are required.
  2. Fields: File fields are as follows:
    1. Date:  MM/DD/YY format
    2. Count: The count for that particular conversion
  3. Headers: 'date' and the 'conversion-name', using hyphens to separate the words
  4. File name: The file name is comprised of 4 components separated by underscores as follows:

      • conversion: this identifies the file type and should always start with conversion
      • conversion-name-goes-here: this is what you call this conversion and should be separated by hyphens (-)
      • XXX: your assigned Provalytics Client ID

      • YYYY-MM-DD: file upload date


  • File type: CSV without UTF-8. Note that Excel will prompt saving CSV in UTF-8 format, which allows special characters. Provalytics requires saving all files as a regular CSV without UTF-8 format as shown below.


For example:

  • Conversion name: 'final-orders'
  • Provalytics Client ID: '999'
  • Upload Date: 'December 30, 2024'

conversion_final-orders_999_2024-12-30.csv

👉 Download an example conversion data file here

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